Digital Signage in Retail

Today’s brick-and-mortar retailers are facing an onslaught of competition from their online cousins. Industry analysts call this the “Amazon effect”. Retailers are being challenged as never before to attract and engage their customer base. Digital signage is providing retailers with a cost-effective power tool to help them meet these challenges.

digital signage content creation

Creating Good Content

In some respects creating content for digital signage is similar to content creation for print. The principal difference from the print world is the dynamic quality of digital signage: digital signage can move. With digital signage you change your message at a moments notice! This is powerful reason to use digital signage over print. In today’s demanding sales environment companies need a cost-effect way to respond to the rapidly changing market conditions.

PC/Compute stick digital signage player

PC/Compute Sticks: The New Digital Signage Player

An exciting new class of low-cost device has emerged that is ideal as a digital signage player: the PC stick. A PC stick, also called a compute stick, is actually a small palm-sized PC device that plugs directly into your TV’s HDMI source input. They typically run a standard operating system (e.g., Windows) with a full complement of RAM and flash memory–the PC stick’s hard drive. As the name implies, this device is basically a PC on a stick.