Digital signage engages visitors, encouraging them to explore popular hot spots while keeping them connected to current news, exchange rates and providing local information. Using interactive touch-enabled menus and high impact multimedia, visitors can discover where to go and what to see in a lively manner.
Digital signage transforms the traditional real estate office from a patchwork of printed ads and static photographs into a place where properties are presented using rich multimedia. Listing books can be replaced with touch-enabled interactive presentations, showing available properties with high impact video, or incorporating a virtual walk-through.
Today’s brick-and-mortar retailers are facing an onslaught of competition from their online cousins. Industry analysts call this the “Amazon effect”. Retailers are being challenged as never before to attract and engage their customer base. Digital signage is providing retailers with a cost-effective power tool to help them meet these challenges.
Use of digital signage in casual restaurants has been growing at a rapid clip. Several reasons account for this, including the flexibility of delivering a timely presentation of in-store items and the branding opportunities. But in addition to this is digital signage’s ability to increase the time customers spend in the restaurant.
In some respects creating content for digital signage is similar to content creation for print. The principal difference from the print world is the dynamic quality of digital signage: digital signage can move. With digital signage you change your message at a moments notice! This is powerful reason to use digital signage over print. In today’s demanding sales environment companies need a cost-effect way to respond to the rapidly changing market conditions.
An exciting new class of low-cost device has emerged that is ideal as a digital signage player: the PC stick. A PC stick, also called a compute stick, is actually a small palm-sized PC device that plugs directly into your TV’s HDMI source input. They typically run a standard operating system (e.g., Windows) with a full complement of RAM and flash memory–the PC stick’s hard drive. As the name implies, this device is basically a PC on a stick.