Digital Signage in Retail

Today’s brick-and-mortar retailers are facing an onslaught of competition from their online cousins. Industry analysts call this the “Amazon effect”. Retailers are being challenged as never before to attract and engage their customer base. Digital signage is providing retailers with a cost-effective power tool to help them meet these challenges. PowerPoint digital signage and PC/compute sticks provide cost-effective solutions ideal for the small to mid-sized retailer.

digital signage content creation

Creating Good Content

In some respects digital signage content creation is similar to content creation for print. The principal difference from the print world is the dynamic quality of digital signage: digital signage supports high impact multimedia. Also, with digital signage you change your message at a moments notice. This is powerful reason to use digital signage over print. In today’s demanding sales environment companies need a cost-effect way to respond to rapidly changing market conditions.

PC/Compute stick digital signage media player

PC/Compute Sticks: The New Digital Signage Media Player

PC and compute sticks can be used as a low-cost digital signage player and combined with PowerPoint for displaying multimedia presentations on a standard TV. PC/compute sticks are pocket-size Windows devices that plug into your TV’s HDMI source input. PC/compute sticks together with PowerPoint offer a complete low-cost digital signage solution that is ideal for non-technical users.