With digital signage, content defines the end result of your efforts at gaining customer attention and effectively communicating key sales and marketing goals. Instead of using proprietary software, consider PowerPoint digital signage. PowerPoint is an optimal tool for creating great looking digital signage content. Take advantage of PowerPoint’s overall ease of use, flexible layouts and digital signage templates. Combine text, pictures, animation effects and cutting-edge HD video to drive home your marketing message. Low-cost PC and compute sticks can be used to display PowerPoint digital signage presentations on any standard TV.