Entries by Ken Hilliard

Introduction to Digital Signage

What is digital signage? It this way: a cost-effective, flexible way to present products and services, increase sales and promote your brand. Digital signage eliminates printing static sales and marketing material, replacing them with cutting-edge multimedia presentations a single standard TV. A single TV can display multiple customer messages one after another or based on time-of-day or day of the week.

Digital Signage Players

A digital signage player is the component of the TV point capable of downloading signage presentation presentations from the CMS and displaying them. While some a special purpose TV displays are equipped with a built-in signage player these products can be quite expensive. For the overwhelming majority of TV sets an external digital signage media player is needed to download and display your digital signage presentations.

Top 4 Benefits of Digital Menu Boards

Over the years, digital menu boards have become immensely popular and are widely considered one of the best advertising platforms today, as they offer a number of benefits compared to static banners. Generally used by restaurants, particularly by quick service restaurants, a digital menu board is a dynamic display for menus, product pictures, and promotional items among many others.

Converting PowerPoint to Digital Signage

Microsoft® PowerPoint® is the perfect digital signage content creation tool. You can leverage PowerPoint’s layout management, text, pictures, page transitions and animation effects. Then add cutting-edge high definition video to capture your customer’s attention and drive home your message. And as most people aren’t great graphic artist you can use widely available PowerPoint templates as a starting point for building your signage presentation.

Selecting the Right PC Stick

A PC stick, also known as a compute stick, is a pocket-sized device designed to plug directly into your TV’s HDMI source input. A PC stick transforms your TV into a personal computer capable of running general purpose software. PC sticks support a wide variety of consumer applications, ranging from Web TV, office automation, home theater (media streaming) and gaming; even commercial applications like digital signage. We will present product features consumers should look at before choosing a particular PC stick brand.

Using PowerPoint for Digital Signage

With digital signage, content defines the end result of your efforts at gaining customer attention and effectively communicating key sales and marketing goals. To support this activity, most digital signage products provide proprietary content authoring tools. But in the end what you are creating is a digital signage presentation. Since digital signage is about creating effective presentations why not look at one of the premier tools used for creating high impact presentations: Microsoft PowerPoint. PowerPoint has flexible layout management features, multimedia support and page animation/transition effects that make it ideal for creation cutting-edge digital signage.

Digital Signage: Upgrading Tourism

Digital signage engages visitors, encouraging them to explore popular hot spots while keeping them connected to current news, exchange rates and providing local information. Using interactive touch-enabled menus and high impact multimedia, visitors can discover where to go and what to see in a lively manner.

Digital Signage in Retail

Today’s brick-and-mortar retailers are facing an onslaught of competition from their online cousins. Industry analysts call this the “Amazon effect”. Retailers are being challenged as never before to attract and engage their customer base. Digital signage is providing retailers with a cost-effective power tool to help them meet these challenges.