With digital signage, content defines the end result of your efforts at gaining customer attention and effectively communicating key sales and marketing goals. To support this activity, most digital signage products provide proprietary content authoring tools. But in the end what you are creating is a digital signage presentation. Since digital signage is about creating effective presentations why not look at one of the premier tools used for creating high impact presentations: Microsoft PowerPoint. PowerPoint has flexible layout management features, multimedia support and page animation/transition effects that make it ideal for creation cutting-edge digital signage.
In some respects creating content for digital signage is similar to content creation for print. The principal difference from the print world is the dynamic quality of digital signage: digital signage can move. With digital signage you change your message at a moments notice! This is powerful reason to use digital signage over print. In today’s demanding sales environment companies need a cost-effect way to respond to the rapidly changing market conditions.