What is digital signage? It this way: a cost-effective, flexible way to present products and services, increase sales and promote your brand. Digital signage eliminates printing static sales and marketing material, replacing them with cutting-edge multimedia presentations a single standard TV. A single TV can display multiple customer messages one after another or based on time-of-day or day of the week.
Over the years, digital menu boards have become immensely popular and are widely considered one of the best advertising platforms today, as they offer a number of benefits compared to static banners. Generally used by restaurants, particularly by quick service restaurants, a digital menu board is a dynamic display for menus, product pictures, and promotional items among many others.
Digital signage engages visitors, encouraging them to explore popular hot spots while keeping them connected to current news, exchange rates and providing local information. Using interactive touch-enabled menus and high impact multimedia, visitors can discover where to go and what to see in a lively manner.
Digital signage transforms the traditional real estate office from a patchwork of printed ads and static photographs into a place where properties are presented using rich multimedia. Listing books can be replaced with touch-enabled interactive presentations, showing available properties with high impact video, or incorporating a virtual walk-through.
Today’s brick-and-mortar retailers are facing an onslaught of competition from their online cousins. Industry analysts call this the “Amazon effect”. Retailers are being challenged as never before to attract and engage their customer base. Digital signage is providing retailers with a cost-effective power tool to help them meet these challenges. PowerPoint digital signage and PC/compute sticks provide cost-effective solutions ideal for the small to mid-sized retailer.
PC and compute sticks can be used as a low-cost digital signage player and combined with PowerPoint for displaying multimedia presentations on a standard TV. PC/compute sticks are pocket-size Windows devices that plug into your TV’s HDMI source input. PC/compute sticks together with PowerPoint offer a complete low-cost digital signage solution that is ideal for non-technical users.